#IWearMac
A New York Fashion Week activation built around the “I Wear M·A·C” identity, combining an immersive event, creator collaborations and social-first moments.
Securing clients + brand partnerships
Connecting ambitious brands with creative partners—and helping the right relationships turn into real work.
Selected work
Client development and brand partnership work spanning fashion, retail, entertainment and creative production.
A New York Fashion Week activation built around the “I Wear M·A·C” identity, combining an immersive event, creator collaborations and social-first moments.
Danielle connected SMAKK Studios with Little Spoon, leading to a playful packaging, naming and character system for the brand’s products made for bigger kids.